When costs are increasing, and the sales don’t feel like they’re coming in as fast as before (you’re not alone – check out the purple pages), you might be wondering if it’s more cost-effective to hire an in-house marketing team or to outsource your marketing needs to an agency. While bringing on a marketing agency can be a good option for some, there are real cost benefits to having an in-house marketing team.
Lower Cost in the Long Run
The most obvious reason to have an in-house team is that while outsourcing your marketing needs may seem like the cheaper option initially, in the long run, it ends up costing you more. When you have an in-house marketing team, you have more control over the cost of your marketing efforts, as well as ROI goals. You can set a budget for your team, and bring on talent that fits with your budget and priorities. You can then work with them to decide which marketing strategies and projects are most important for your business, and can work within your budget. This can help you avoid unexpected costs that can come with working with an agency.
More Efficient Communication
When you’re in the same building or room as your marketers, it’s natural that communication is much more efficient. You can easily communicate with your team on a daily basis, ensuring that everyone is on the same page and working towards the same goals. This can help you avoid miscommunications and ensure that your marketing efforts are aligned with your overall business strategy.
Not to mention, if there are issues with a campaign or project, it’s definitely going to be quicker and more effective to discuss these as they happen, rather than waiting for a scheduled weekly or monthly check-in with an agency.
Better Understanding of Your Business
Possibly the biggest benefit of an in-house marketing team is that they have a better understanding of your business and your target audience. They’re working closely and exclusively on your brand, rather than yours and dozens more. Even if the agency you choose is a market specialist, they’re still unlikely to have the kind of intimate knowledge of your business that an in-house marketer will.
Not to mention, whereas an agency will often have a single high-level contact at your business, but an in-house team should be meeting with lots of other departments in your company, such as sales and customer service, to gain a deeper understanding of your customers and what they need. This can help you create more effective marketing campaigns that resonate with your target audience, as well as the kind of content that appeals to your existing customers.
More Control Over Your Brand
When you use a marketing agency, for better or worse, you are giving up some control over your brand. Hiring your dream marketing team allows you to have more control over your brand and how it is represented in your marketing efforts, by selecting people with the specialisms you need. This can help you ensure that your brand is being represented in a way that is consistent with your overall business strategy, by people who have the knowledge and experience to sell in the way that suits your audience.
Having an in-house marketing team gives you more flexibility to adjust your marketing efforts as needed. You can quickly pivot your marketing strategy based on changes in your business or industry. This can help you stay competitive and adapt to changing market conditions. Additionally, you can react to the results of tests more quickly and do more testing.
While outsourcing your marketing can feel like a quick fix, the benefits to having an in-house marketing team go beyond costs. With an in-house team, you have more control over your marketing efforts, more efficient communication, a better understanding of your business and target audience, more control over your brand, and increased flexibility to adjust your marketing strategy as needed.
Are you ready to bring your marketing inhouse, and start seeing real results? Our team of experienced recruiters can help find the perfect person to lead your marketing efforts.
At Whitehouse Search Partners, we specialize in placing highly skilled marketing professionals into recruitment companies like yours. Our experts understand the unique challenges and opportunities in the industry, and they can provide tailored solutions to generate leads and measure your marketing.
Contact Eve today on [phone number] to schedule a consultation. Let’s collaborate to unlock the full potential of your brand.